Which brand of car arouses more emotions? And is often the focus of our dreams? Who has been as successful in consistently developing a very distinct car over decades and in refining it again and again into a new technical standard? The
market strategy of the manufacturer of high-class sports cars from Stuttgart, Zuffenhausen is, in this form, certainly unique worldwide and brilliantly successful: the name of Porsche has become a synonym for sports cars.
This brand legend is based on a coherent total concept: extending from model development to production, from communication to delivery of cars. The new Porsche Center, opposite the factory gates, was designed with this in mind: the building with a new type of sheet steel front and with transparent, glazed panelling inside invites customers to come in and discover the entire world of Porsche on three floors.
The combination of classic, long-term design, top technological performance and high-quality handcrafted finish has been incorporated in the furniture too. The Porsche goal of combining what is possible with what is seemingly impossible was a real challenge for Wilkhahn production: the leather upholstery on the chairs is finished with the typical Porsche double stitching and with embossed Porsche logo. Consistent down to the last detail...